Extensive Retirement Plan Experience

Dawn Hynes, founder and president of Hynes Associates, has spent her careerDawn Hynes, Founder and Principal, Hynes Associates in the Retirement and Investment Business. Her experience spans all segments of the marketplace.

Large Pension Plan Experience

Beginning her career in the large pension market, Dawn headed up the retirement marketing efforts of a leading financial services organization.  Launching the firm’s entrance into the full-service retirement business, Dawn directed national program strategy, product development, packaging and positioning for all market segments (e.g., large/jumbo, mid and small).  Her experience spans defined benefit and defined contribution plans in both the corporate, public and not-for-profit sectors.

Small to Mid Retirement Plan Market

Prior to establishing Hynes Associates, Dawn was Vice President and head of the Small-Mid Market Retirement Plan Business (with P&L responsibility) for the MetLife Defined Contribution Group.  She started the company’s business in the under $30 million retirement plan marketplace, and build it from the ground-up, delivering double and triple-digit sales growth, dramatic distribution expansion (including major private label alliance arrangements), and the introduction of new product lines to fuel continued market expansion and growth.

Distribution Channels

Dawn has a substantial on-the-ground track record of developing, implementing and overseeing vast multi-channel distribution systems – both registered and unregistered.  She has developed products, services and supports to successfully leverage national distribution systems comprised of:

  • National Broker-Dealers
  • Producing and Servicing Third-Party Administrators (TPAs)
  • Private Label Alliances (including a landmark distribution arrangement with American Express Financial Advisors)
  • Wire Houses
  • Insurance Agents, General Agents & Health & Welfare Brokers

In total, she built a retirement plan distribution system consisting of over 11,000 retirement plan producers, and developed market-driven products and producer supports that “connected” with this intermediary driven, market, and yielded results.  Ms. Hynes has extensive knowledge of the systems, platforms, products and channels of distribution associated with the retirement and investment business.  Her background also includes:


She was also named to the company’s small group of Chairman’s Council Producers and Managers.  And she was appointed by the Chairman to head up Enterprise efforts to integrate four of the firm’s small to mid-market retirement businesses, including MetLife; General American; New England Financial and State Street Research & Management Company – an enterprise-wide undertaking to increase distribution potential in the small-mid retirement plan marketplace.

Designations & Licenses

Ms. Hynes is a Chartered Life Underwriter (CLU).  She also holds a Life & Health license.

To learn more about ways we can leverage our experience to assist you in addressing your business needs, objectives and goals in this marketplace, click here to further review our firm capabilities.  Or, simply contact us today to schedule a time to speak further.